2026 Transformation Challenge – I AM IN

2026 The Year You Choose YOU

The New You Plan 2026 £52,000 Transformation Story Challenge

£££ Cash Prizes • Real Transformations • Your Year to Choose YOU

Are you ready to make 2026 the year everything changes?
The year you stop starting over… and start becoming your New You.

Welcome to the New You Plan 2026 Transformation Story Challenge where real people, real journeys and real results are rewarded with cash prizes and life-changing confidence.

This isn’t just about weight loss.
It’s about identity, consistency, belief, and stepping into the version of you that’s been waiting.

Choose to transform your 2026 with…

• Renewed motivation
• Clear structure and purpose
• Powerful accountability
• Real recognition for your effort
• A reason to keep going — even when it gets tough

Here’s everything you need to know to make 2026 your transformation year.

Why Join The New You Plan Transformation Story Challenge?

At The New You Plan, we believe transformation goes far beyond the scales.

Yes, weight loss matters.
But so does confidence. Energy. Health. Freedom.
And most importantly… who you become along the way.

The Transformation Story Challenge exists to:

• Celebrate real journeys, not perfection
• Reward consistency, resilience, and mindset shifts
• Motivate you to keep showing up, one day at a time

Whether you’re:

• All-in on Total
• Losing weight with Switch
• Maintaining your hard-earned results
• Combining New You with GLP-1 medication

👉 There’s a category for you.

2026 Cash Prize Categories

For 2026, we’ve introduced clear categories, so every journey is recognised fairly with multiple chances to win. £7000 to be won every 2 months!

🏆 New You Total

• £1,000 Winner
• £500 Runner-Up x2

For those following a Total Food Replacement journey and committing fully to fast, focused transformation.

🏆 New You Switch – Weight Loss

• £1,000 Winner
• £500 Runner-Up x2

For customers using Switch to lose weight while building sustainable habits with real food and New You products.

🏆 New You Switch – Maintenance

• £1,000 Winner
• £500 Runner-Up

For those maintaining their results and proving that keeping weight off is just as powerful as losing it.

🏆 New You × GLP-1

• £1,000 Winner
• £500 Runner-Up

For customers combining GLP-1 medication with The New You Plan products to support nutrition, structure, and long-term success.

**Please note that you can only enter one category per bi-monthly challenge. Entries into multiple categories will be disqualified.

Real Words From Real Winners

• “Quite regularly, my waking thought was ‘I hate myself. I hate my body. I hate myself.’ And my waking thought now is ‘I’m proud of myself. I feel that I can do anything now. I feel confident now. I’ve got my mojo back.’ ” – Beverley
•  “I feel good about myself now. I’ve got a lot more confidence. I just felt horrible about myself before and now I’m starting to love myself again. I just didn’t feel confident. I hated going out.” – Kirstie
• “The great thing about The New You Plan is no matter what your lifestyle, it can fit into it. I mean, even the beauty of Switch – the maintenance programme. The tools are there to lose weight and keep it off. They’ve done all the hard work for you, so there’s nothing to think about. Just do it. You know?!” – Rachael

These aren’t just transformations.
They’re turning points.

How to Enter – Simple & Free

Entering the 2026 Transformation Story Challenge is completely free and open to all New You customers.

Step 1:

Take at least 2 clear, full-length photos (front and side) holding an “I AM IN” poster (current or previous versions are accepted). Be sure not to block your body or face with the poster! See our tips below on how to take the perfect photos!

Step 2:

When submitting your transformation:

• Use the “IN PROGRESS” poster if you’re still working towards your goal
• Use the “I DID IT” poster if you’ve reached or are maintaining your goal

Make sure these photos are also clear, full length photos from front and side at the same angle as your “I AM IN” photos.

Step 3:

Upload your photos, complete the short questions about your journey and upload one short video (up to 1 minute) telling us why you love The New You Plan using our submission form.

That’s it.

Your 2026 Story Starts Today

The sooner you start, the more powerful your story becomes.

Every pack you drink.
Every choice you make.
Every day you don’t quit.

You’re not just chasing weight loss —
you’re building confidence, freedom, and belief.

I Can. I Will. Watch Me.

👉 Download your “I AM IN” poster
👉 Start your journey
👉 And make 2026 the year you finally become your New You

WATCH OUR VIDEO GUIDANCE ON HOW TO SUBMIT YOUR ENTRY

WATCH OUR VIDEO GUIDANCE ON HOW TO TAKE THE IDEAL TRANSFORMATION PHOTOS

WATCH OUR VIDEO GUIDANCE ON HOW TO RECORD YOUR VIDEO FOR YOUR SUBMISSION

TERMS & CONDITIONS

1. You must be over 18 years of age
2. The Challenge will run from 1st January 2026 – 31st December 2026. Submission deadlines are: 28th Feb, 30th April, 30th June, 31st Aug, 31st Oct, 31st Dec. Submission deadline for yearly 10K overall challenge is 30th Nov.
3. You must be holding the I AM IN poster in your before photo (or any previous I AM IN Poster) to be considered. If you photoshop the poster onto the photo, unfortunately it will not be accepted.
4. You must be holding this new IN PROGRESS or I DID IT poster in your after photo to be considered. If you photoshop the poster on, unfortunately it will not be accepted. Photos which have been altered using AI will also be discluded. (See full photo guidance on main Transformation Challenge blog page)
5. You must submit your transformation story along with your photos online by the date of closing.
6. The winners of the challenges will be notified within 7-10 days of the bi-monthly challenge ending.
7. Products must be purchased directly from The New You Plan & not Buy & Sell websites or other third parties.  
8. You can enter as many times as you wish with the same story, you can use updated photos with the poster if your transformation has continued.
9. The winners of the challenge will be chosen by our expert New You Plan panel, including an independent adjudicator to ensure the fairness of the challenges (more details available on request).
10. In the unlikely event that we do not have any entries that meet our minimum criteria for the bi-monthly deadline, we have the right to forfeit the prizes for that bi-month.
11. If you are chosen as a challenge winner you must agree to a second set of terms and conditions that will allow The New You Plan to use your written content and images for marketing purposes.
12. Should a challenge applicant be found to be in breach of any New You policies, The New You Plan reserves the right to disqualify the individual(s) and any prizes or titles will be void.
13. When you sign up and/or submit your photos, you are opting in to receive emails from The New You Plan.
14. You must not submit photos of yourself in underwear or any inappropriate attire.
15. Please do not cover your face with your I AM IN or I DID IT poster. 
16. You may be asked to verify your weight loss if there are any concerns regarding the legitimacy of your entry submission.
17. All submitted photos and stories must be your own original content, should not be edited, and not photoshopped in any way. This includes watermarks.
18. The New You Plan reserves the right to disqualify any entries that are deemed inappropriate or disrespectful.
19. Participants must comply with any new additional guidelines provided by The New You Plan throughout the competition.
20. The competition is not open to any ambassadors or affiliates currently working with The New You Plan.